At Karokonnect, I worked as a Web Developer and Digital Marketing Manager to build a beautiful dynamic website and e-commerce platform for ACELP’s donation products. Alongside development, I successfully ran Meta lead-generation campaigns for their Neuropediatric and MRSN courses, bringing in more admissions than expected—especially impressive as these courses were marketed for the first time on social media.
ACELP is a non-profit organization based in Karachi, dedicated to teaching and supporting special children. With a mission to provide quality education, therapy, and specialized training, ACELP empowers children with unique learning needs and helps their families access the resources required for growth and development.
ACELP needed a modern digital presence to both collect donations and promote their specialized courses. Since Neuropediatric and MRSN courses were being introduced to social media marketing for the very first time, the key challenge was building awareness, generating trust, and converting interest into enrollments.
